Advertising guide

Guardian Unlimited is a network of websites, offering advertisers the opportunity to target users of the most comprehensive content available on the internet across a range of subjects from news to sport and entertainment.

Traffic
Guardian Unlimited is the biggest Newspaper web site in the UK. 46.7 million page impressions - Source ABC electronic January 2002 4.0 million unique users - Source ABC electronic September 2001 All the Guardian Unlimited sites are independently audited by the
Audited Bureau of Circulation

User profile

A young, upmarket audience

Guardian Unlimited users are an attractive audience for advertisers. With a fairly even split between male and female users, our core audience is young, upmarket and well educated. 56% are aged between 18 and 34
91% of users are categorised ABC1
79% of users are educated to degree level or above
33% holding a post-graduate qualification

Extending audience coverage

Guardian Unlimited has succeeded in attracting a new audience from outside the readership of its associated newspapers. 38% of whom are NOT regular readers of the Guardian 60% of whom are NOT regular readers of the Observer.

Confident online shoppers

Guardian Unlimited users are more likely to shop online and to use the internet for purchase research than the average UK web user 74% have actually make a purchase online, 12% above the UK web average.

Banner advertising and sponsorship

Creative opportunities available on Guardian Unlimited

Banners 468 x 60 pixels
Pop-ups 200 x 200 pixels
Buttons 128 x 64 pixels

Also available, Tranzitionals, DHTML, PDA, e-mail advertising

For more information on advertising please contact:
Guardian Unlimited display

steven.filler@guardian.co.uk, dan.chapman@guardian.co.uk or sian.john@guardian.co.uk.

Sponsorship Click here or email vicky.kell@guardian.co.uk

For in paper display advertising
chris.willis@guardian.co.uk

To discuss advertising your vacancies on Guardian Unlimited and in the Guardian or the Observer, please contact Nikki Genery on 020 7611 9112. Email:recruitmentadvertising@guardian.co.uk

For online only recruitment advertising please call Phil Chanel or Tim Lindsay on 020 7611 9050. Email: onlineadvertising@guardian.co.uk

Rates

Banners £34 cost per thousand page impressions
Buttons £34 cost per thousand page impressions
Pop-ups £44 cost per thousand page impressions
DHTML £50 cost per thousand page impressions
Tranzitionals £60 cost per thousand page impressions

Our standard advertising specifications can be emailed to you, which provide more detailed descriptions of formats for rich media creatives, file sizes etc. To request a copy please email daniel.lamont@guardian.co.uk who is the Traffic Co-ordinator for Guardian Unlimited

Accountable advertising

Banner advertisements on Guardian Unlimited are served by Net Gravity. Net Gravity allows advertisers to track the performance of advertisements in terms of page impressions, clicks and click-through rate (we are currently unable to count clicks on rich media campaigns).
This allows advertising campaigns to be fine tuned by creative or exact placement as they are running. For further details on tracking advertisement performance please contact daniel.lamont@guardian.co.uk.