Online sponsorship and partnership opportunities generally fall into the categories detailed below. This information is designed to give a framework of how online sponsorship can work, with examples of existing or past sponsorships and, where possible, links. You can find our contact information below.
Existing content sponsorship
Certain existing elements of the Unlimited network can be sponsored by a third party. Examples are:
Search box sponsorship
There are various search boxes across the Guardian Unlimited network which are available for sponsorship. As part of their campaign to promote their brand as 'The brains behind the scenes', BT's Syntegra sponsored the search boxes on the front of the Guardian Unlimited network, and the Ask Aristotle search boxes across the Politics site. The three-month package included integrated statements of association, and Syntegra was the exclusive banner advertiser on the results pages generated by using the search tool. The package also included buttons on the front of the network and across the Politics site.
Nike 'Park Football' campaignA niche targeting opportunity whereby Nike had branded buttons on specific club pages within the Football site.
Channel sponsorship (Money or Shopping)
For financial or retail advertisers it is possible to group sections of relevant content in the different areas of the Money and Shopping sites. For example, a mortgage company could have a presence on all pages within the Money site which cover buying a home. Or an online e-tailer could have a button on all relevant pages within Shopping.
Microsites
Microsites can be used when a client wants to utilise our experience and knowledge of our audience and the crossover to their target market to create something specifically for them.
Artsworld - 21st Century Art and Arts for All
The special reports area of Guardian Unlimited tackles complex subjects in the news where users want more detail/information. Guardian Unlimited created two special reports for Artsworld, both of which included specially comissioned articles and polls, quizzes and advertorial elements, as well as additional links that provided users with a useful, informative and interactive area of the site.
View 21st Century Arts
View Arts for All
Orange Imagine
We developed, designed and commissioned editorial for two bespoke microsites, the first of which was on Guardian Unlimited and the second on Guardian Unlimited Film.
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Penguin paperback book launch
Online launch of a new chapter of a Penguin book, Living on Thin Air by Charles Leadbeater. Each week a new chapter was launched over a four-week period. As each page launched it linked to all previous pages, as well as connecting to the Penguin site and a specifically designed competition.
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Bespoke splash page
A single page which is built and designed to fit in with the Unlimited network, but which fulfils sponsor's objectives. This can be used for an ad promotion or a competition, for example:
Standard Life
Guardian Unlimited designed and wrote a page for Standard Life which profiled the new "Life Outlined" section of their website. There was also a chance for users to enter a competition on Standard Life's website.
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Penguin Books & Valentines Day
In the run up to Valentine's day the Books site produced a page offering a collection of romantic books from the Penguin repertoire. A competition was run in tandem with the page for users to win the eight books selected. This project was shortlisted for a Hollis Sponsorship Award in 2001.
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Email text ads
Guardian Unlimited offers several email newsletter services to its subscribers. Click here to see the current range of services on offer. Subscribers increase each month - please contact us for the most recent figures and costs.
Advertisers can place approximately 25 words including link in the emails, usually for five consecutive emails.
Contact information
Vicky Kell, Sponsorship Manager
020-7713 4689
vicky.kell@guardian.co.uk
