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- guardian.co.uk, Monday 6 September 2004 14.38 BST
More people now pass through a Tesco store every week than watch Coronation Street. What qualities do you need to work in in-store marketing, and why is the industry growing?
What is it like to work on a challenger brand, which is snapping at the heels of a bigger, better-known rival?
Celebrity endorsement - from Chris Martin on third world debt to Michael Winner on esure - PR experts and celebrity agents write about how to capitalise on the endorsement of a celebrity... and how not to do do it.
Plus pages of marketing and PR jobs.
