Style guide

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  • J - style guide illustrations

    J

    joules; kJ kilojoules

  • Jack Daniel's

    technically a Tennessee whiskey, not a bourbon

  • jack-in-the-box

    but jack of all trades

  • Jacuzzi

    TM; named after its US inventors, Roy and Candido Jacuzzi; call it a whirlpool bath unless you're sure it really is a Jacuzzi

  • jail

    not gaol

  • Jalalabad

    city in Afghanistan; Jalal-Abad is in Kyrgyzstan

  • JCDecaux

    no spaces

  • Jeep

    TM

  • Jehovah's Witness

  • jejune

    naive, unsophisticated (not necessarily anything to do with being young)

  • jellaba

    loose cloak with a hood, worn especially in north Africa and the Middle East

  • Jerez

  • jerry-builder

  • jetski

  • jewellery

  • jib

    triangular sail or arm of a crane; "I don't like the cut of his jib" means you don't like the look or manner of someone

  • jibe

    (not gibe) taunt

  • jihad

    used by Muslims to describe three different kinds of struggle: an individual's internal struggle to live out the Muslim faith as well as possible; the struggle to build a good Muslim society; and the struggle to defend Islam, with force if necessary (holy war)

  • jobcentres

    are run by Jobcentre Plus

  • jobseeker's allowance

  • job titles

    are all lc: editor of guardian.co.uk, governor of the Bank of England, prime minister, etc

  • jodhpurs

  • Joe Public, John Doe

  • john dory

    fish

  • Johns Hopkins University

    not John Hopkins

  • Johnson Matthey plc

    metal specialist, not to be confused with Johnson Matthey Bank

  • jokey

    not joky

  • Joneses

    as in "keeping up with the Joneses"; also note "the Joneses' house" (not the Jones' house)

  • Jonsson, Ulrika

  • judgment

  • judgment call

    Use this phrase only if you delete the word "call"

  • 7 July 2005

    the London suicide bombings may be referred to as 7/7 in headlines; the bombers were Hasib Hussain, Mohammad Sidique Khan, Germaine Lindsay and Shehzad Tanweer

  • jumbo jet

    two words but jump-jet

  • junior

    abbreviate to Jr not Jun or Jnr, eg Sammy Davis Jr

  • just deserts

    not just desserts, unless you are saying you only want pudding

  • juvenile

    the Criminal Justice Act 1991 replaced this term with "youth", and raised the age at which you cease to be one from 17 to 18
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